“ Results revealed that while people explicitly claimed to desire creative ideas, they actually associated creative ideas with negative words such as “vomit,” “poison” and “agony.
“ One of the reasons publishers and authors seem to get eye to eye on a long-term collaboration is that publishing deals with songwriters are more balanced financially for everyone. For sure, there are sometimes big advances, but nothing of the sort you’d see on the recorded music side, which tend to put undue pressure on acts and on labels in order to recoup. As a result, the relationship between publishers and songwriters is far more stable. Publishing deals can be recouped quite easily (sometimes a good synch could do the trick), and everybody can benefit from it.